French skwal brand
The Snowlord Story.
Two friends, one shared passion: reinventing riding with elegance and authenticity.
Two paths, one passion for performance.
Two twenty-year-old friends, two different paths, but one shared mindset: competition and self-transcendence.
On the snow
European freestyle skiing champion.
One grew up on skis, becoming a European freestyle skiing champion.
On the water
World Sailing Championships.
The other found the same adrenaline on the water, participating in the world sailing championships, while training in business, management, and entrepreneurship at the International Management School of Geneva.
Two different disciplines, but one single energy: always pushing our limits further.
Brand storytelling
Two friends, one shared vision
A human endeavor.
Behind Snowlord, there is above all a human adventure. Two friends driven by the same obsession: pushing limits, on the snow and in life.
The Genesis of Snowlord
The need for a fresh glide.
For years, the mountains were our playground. But over time, the passion faded. The same slopes, the same boards, the same glide for everyone. We wanted to bring elegance, character, and modernity back to the slopes.
The Eureka Moment
The rediscovery of skwalling.
One evening, a discussion changed everything. The father of one of us pulled out an old board forgotten in the garage: a skwal. We tried it out of curiosity, and it was a shock. From the very first turns, we felt incredible freedom, a sensation yet unknown. We fell in love with this board. It became our starting point.
We tried it out of curiosity, and it was a shock.
The lightbulb moment, one evening in the garage
From idea to prototype
Prototype after prototype.
From that moment on, we sought to transform and reinvent this board. Prototype after prototype, each attempt brought us closer to what Snowlord would become.
The quest for the perfect skwal
More than twenty prototypes.
After more than twenty prototypes, our boards were no longer just beautiful: they were high-performing, accessible to beginners and challenging for pros. Designed to adapt to all terrains: freestyle, alpine, hardpack, powder, or crud. A rare balance that makes the Snowlord both precise and versatile.
Exceptional French expertise
The Jura, and the Lacroix ski workshop.
We chose to manufacture our boards where expertise is renowned: in the Jura, in a historic workshop that once shaped Lacroix skis, an absolute benchmark for high-end quality. Artisan manufacturing, a prestigious heritage, and the assurance of an excellent product.
From passion to brand
A pen-drawn logo.
It wasn't all easy. We started with almost nothing: a hand-drawn logo, cobbled-together ideas, imperfect attempts. But little by little, the design, the lines, and the spirit asserted themselves. We found our identity: elegance, authenticity, performance.
Our Vision
Reinventing gliding with elegance.
Today, Snowlord is no longer a project among friends. It's a full-fledged brand with a clear vision: to bring character and elegance back to the world of board sports. To create much more than a board—a true universe.
A future beyond skwal
A lifestyle.
Our ambition goes far beyond sport. Snowlord is a lifestyle: collections, a community, a spirit. A brand that unites passion, design and innovation, for those who love skiing as much as beautiful things.
The rest is up to you.
Discover the catalog.
Skis made in the Jura, ready to ride.